5/31/11

Management Thoughts in Chunks Even I Can Absorb – The Daily Drucker by Peter F. Drucker






























I am a creative by nature not a manager, but my job requires that I have management skills. When I took on my role as Art Director and strapped on my management hat, a friend gave me a copy of The Daily Drucker. After a few years of working together, he knew it would be management tips I could digest.

Peter Drucker was one of the leading big thinkers on management, and has helped people like former General Electric CEO Jack Welch. Drucker published 39 books and penned a regular column in the Wall Street Journal for 20 years, among many other notable career successes. Some of his recurring themes on management style are decentralization and that employees are assets not liabilities, that taking action without thinking is the cause of failure. Finally, something close to my heart is that a company’s primary responsibility is its customers.

Great for my time-challenged days, The Daily Drucker offers up an idea a day, from January 1 through December 31. While the entries do relate as you proceed from the first to the 366th – yup it’s a leap year in this book, you could pick this book up any day of the year, open to any page and have a thought provoking read. Entries are short and concise, most don’t even fill up a complete page of the 5.5 x 7” layout. At the end of each thought is an “action point”. These action points serve as my management to do list, making me this a book I enjoy even more. I have enough things to add to my to do list when it comes to my design work, this book puts my management to do list together for me. Drucker even had enough forethought to leave some space at the bottom of each page for notes.

No matter what you do, if you have to manage in business, this book is a great read. I’ll leave you with this thought from the book, “No organization can do better than the people it has.” I would like to give a shout out here to my staff, congratulations on the successes you have had recently, you are a truly talented bunch I admire.

What I like about The Daily Drucker:
  • Big idea management topics broken down into 1-2 minutes worth of reading
  • Action points serve as my management to do list
  • A year’s worth of enlightenment

5/24/11

JPD welcomes Anne Nguyen as Advertising Administrative Assistant to our team.


Before joining the team at JPD, Anne honed her professional skills in a variety of different work environments. Her 17 years of experience include serving as administrative assistant for several companies, including Frederick-based Miscellaneous Metals and Equity One. She also served as project accountant for the civil engineering firm, A. Morton Thomas. Anne attended the University of Maryland in College Park, where she majored in marketing.

Her role at JPD is to help support the JPD Team with administrative duties such as managing calendars and schedules, as well as developing internal briefs and press releases, proofreading and coordinating vendor assignments.

Like her new colleagues at Jean Peterson Design, Anne is a strong advocate for giving back to the community. Recent volunteer efforts include helping the Maryland Chapter of the National Multiple Sclerosis Society, where she was recognized for her outstanding service. When Anne’s not working or volunteering, she is most likely reading, taking long walks, catching up with friends and practicing her reiki energy work.

We are excited to have Anne on board. Welcome Anne!

5/19/11

Jean Peterson Design Wins Healthcare Advertising Awards



Jean Peterson Design received four honors at the 28th Annual Healthcare Advertising Awards Competition–the oldest, largest and most widely respected healthcare advertising awards competition. JPD received a Gold Award for Frederick Memorial Hospital’s We Will Magazine Campaign and Merit Awards for Frederick Memorial Hospital’s Women’s Care Center at Crestwood Ad, Hospice of Frederick County’s Website and Meritus Healthcare Foundation’s With Your Help Development Brochure.

Competing with nearly 4,000 submissions, the entries were evaluated by a national panel of judges who selected winners based on creativity, quality, message effectiveness, consumer appeal, graphic design and overall impact.

“We were absolutely thrilled to receive this recognition,” states Jean Peterson.