The 2011 American Advertising Federation-Greater Frederick (AAF-GF) recently celebrated their 21st ADDY Awards. More than 180 people were in attendance for the black-tie event held at the Holiday Inn. A total of 43 awards were bestowed to local advertising professionals. On top this year was Jean Peterson Design (JPD) taking away 15 awards which included the Best of Show Award, Judge’s Award, 13 ADDYs and the prestigious Crystal Prism and Silver Medal Awards.
Emily Dorr, JPD’s Art Director, received the coveted Silver Medal Award. Chosen by the AAF-GF Council of Past Presidents, the Silver Medal winner is someone who has been active in furthering advertising industry standards and has shown responsibility in the area of social concern through community service. The recipient is also recognized for exceptional creative ability and making significant contributions in his or her workplace.
Lisa Gorham, Senior Designer at JPD won the Crystal Prism Award. An honor bestowed on an AAF-GF member who has demonstrated outstanding commitment and leadership to their club. A member is selected by the board of directors for his or her long-standing dedication and ongoing support of the federation through personal and professional contributions.
Entries were judged by national AAF standards by esteemed judges from outside of the area. JPD’s honors include Best of Show for the publication “Print Grows Trees”, a Judge’s Award for Fredericktowne Players poster “Greater Tuna”, as well as awards for our clients:
- Frederick Memorial Healthcare
- Frederick County Public Libraries
- Downtown Frederick Partnership and the Tourism Council of Frederick County
- Meritus Foundation, Canape’s Catering
- and a JPD self promotion.
The mission of the ADDY competition is to recognize and reward creative excellence in the art of advertising. The local AAF-GF ADDY Awards are the first step in the American Advertising Federation’s three-tiered national competition. Winners from the local level compete in District Two (New York, New Jersey, Pennsylvania, Maryland, and Washington, DC); those winners go on to compete in the AAF national competition.
The ADDY Awards is the advertising industry’s largest and most representative competition, attracting over 50,000 entries every year in local ADDY competitions. The ADDYs represent the true spirit of creative excellence by recognizing all forms of advertising from media of all types, creative by all sizes and entrants of all levels from anywhere in the world. It is the only creative awards program administered by the advertising industry for the industry. Because it begins at the local level, the ADDY competition offers entrants an opportunity to compete with their true peers – not only those across the country, but across the street.
Congratulations to all of the 2011 AAF-GF ADDY winners!