1/11/11

Stiff Competition



It’s that time of the year again…competition season! Here at JPD we’ve been going through ALL of our work from the past year to determine what best represents creative excellence in advertising for entry into the American Advertising Federation – Greater Frederick’s 21st Annual ADDY competition.

Let’s be honest, it’s nice to receive awards for the time and effort we put into the work we love to do everyday. We’re competitive and of course, we want to know how we stack up among our peers, but at the end of the day, it’s even better to get the exposure for our clients! An award not only garners our clients’ recognition locally, but regionally and nationally in some instances. One of Jean’s most favorite things to do is to make that call on the Monday morning following the ADDYs to let a client know they’ve WON!

Last year Bookmarks , the Frederick County Public Library’s quarterly newsletter, won BEST OF SHOW at the AAF-GF’s ADDYs (watch to hear what the judges had to say about why they chose it!). After winning in our local competition, Bookmarks went on to win at the AAF District 2 ADDY Awards , along with the Canapés Catering website, among some stiff competition from big advertising agencies and big budgets throughout Maryland, the District of Columbia, Pennsylvania, New Jersey and even New York!

In addition to the ADDYs, JPD regularly enters in a number of other national design competitions throughout the year including, the American Graphic Design Awards presented by GDUSA, HOW Design, the Healthcare Advertising Awards sponsored by Healthcare Marketing Report, and LogoLounge.

We wonder what this year has in store? Hmmm…Who and what could possibly bring home the coveted BEST OF SHOW ADDY this year? The big event is on Saturday, February 26, 2011. Check back occasionally, we’ll be sure to keep you posted!




7 comments: