1 DON’T hide your message with a lot of words–when only a few will work.
2 DON’T forget that negative space is a shape too.
3 DON’T overwhelm a viewer with a lot of clutter–space can be a key to comprehension.
4 DON’T lose sight of your message–use negative space to guide your viewers eyes to the key elements of your design.
5 DON’T forget that what is left off of a page can speak louder than what isn’t.